76 real checks · free PDF

Sample SEO report

A complete example of an SEO audit report for one product page, exactly as a client would get it: the score, the fixes worth the most, and every check with what was found on the page. Scroll through it, or keep a copy as a PDF.

Check your own page instead

How to read an SEO report

Four things to look at, in this order. All four are in the report below.

The report, under a placeholder agency's brand

Your Agency Book a call

Report for

https://example.com/shoes

Checked September 27, 2026

Here is what we found on your product page. The fixes at the top would move the score the most; everything below is there when you want the detail.

Needs work

17 failing checks, 17 warnings, 29 passing.

Status: 200
First byte: 1200 ms
Document: 1.91 MB

Fix these first

The problems worth the most points, with roughly what fixing each adds to the score.

FailViewport meta tag is present up to +3
WarnLighthouse performance score up to +3
WarnLargest Contentful Paint up to +2
FailPage has exactly one H1 up to +2
WarnCumulative Layout Shift up to +2

In Google's results

example.com › shoes

Shoes

Shoes.

Cut where Google cuts on a desktop results page, about 600 pixels for the title and two lines for the description.

SEO

Needs work · 24 issues

Fail One address serves the site

httpserves the page other hostwww.example.com www variantserves a copy
Fail Canonical points at this page

canonicalhttps://other.example.net/shoes final urlhttps://example.com/shoes
Fail Article says when it was published and updated

published2026-05-10 modified2026-01-01
Fail hreflang alternates are absolute URLs

count1 invalid["/en/shoes"]
Fail Page links to the rest of the site

count0
Fail Structured data parses as JSON

blocks3 invalidinvalid character '}' looking for beginning o...
Fail The page's main topic is in its title and H1

keywords["delivery","return","call","day","shoe"] missing in["title","h1","description"]
Fail Meta description length is in range

length6
Fail Phone number matches the markup

schema+1 555 010 0199 page+15550100100
Fail Page has exactly one H1

count2
Fail Site has a reachable XML sitemap

urlhttps://example.com/sitemap.xml status200 reasonnot an XML sitemap
Fail Missing pages answer 404

triedhttps://example.com/scoreling-check-this-page... status200
Fail Structured data has what rich results require

types1 problems["BlogPosting: missing headline, image"]
Fail Title length is in range

length5
Warn Facts in the markup are also on the page

checked1 hidden["telephone +1 555 010 0199"]
Warn Site publishes an llms.txt

urlhttps://example.com/llms.txt status200
Warn Address is shown on the page

street1 Main St
Warn Page links to the business on Google Maps
Warn Opening hours are in the markup
Warn Open Graph tags are present

missing["og:description","og:image"]
Warn robots.txt lets Google crawl the page

path/shoes status503
Warn Page links to the business's social profiles

profiles0
Warn Title and H1 are related but not identical

titleShoes h1Shoes
Warn Page has enough text to rank

words113

18 passing checks, 3 not applicable

Pass AI crawlers are not refused at the edge
Pass Page declares a canonical URL
Pass Content is in the HTML, not only in JavaScript
Pass Heading levels are not skipped
Pass Document declares its language
Pass Local business markup is complete
Pass Phone number can be tapped to call
Pass Page has a meta description
Pass Page does not redirect with a meta refresh
Pass Page is not blocked by a robots meta tag
Pass No insecure subresources
Pass The address reaches the page in at most one redirect
Pass Search and AI answers may quote the page
Pass Page describes itself with structured data
Pass Page has a title
Pass Twitter card type is declared
Pass URL is short and readable
Pass No noindex in the X-Robots-Tag header
N/A AI crawlers may read the page

reasonrobots.txt unreachable
N/A Images have alt text

total0
N/A Title names the city

reasonno city in the markup

Best practices

Needs work · 3 issues

Fail Page declares a favicon
Fail Response sends the standard security headers

missing["Strict-Transport-Security","Content-Securit... present0
Fail Viewport meta tag is present

7 passing checks, 4 not applicable

Pass Character encoding is declared
Pass No deprecated presentational tags
Pass Page uses the HTML5 doctype
Pass Element ids are unique
Pass Email addresses are not left for spam bots
Pass HTML parses without errors
Pass Styling lives in stylesheets, not attributes
N/A Lighthouse best practices score

reasonno Lighthouse data
N/A Links that open a new tab use rel=noopener

links0
N/A No JavaScript errors in the console

reasonno Lighthouse data
N/A Page is served over valid HTTPS

reasonno certificate data

100

Accessibility

Good

Nothing to fix in this section.

1 passing check, 4 not applicable

Pass Links have discernible text
N/A Lighthouse accessibility score

reasonno Lighthouse data
N/A Buttons have accessible names

count0
N/A Form fields have labels

fields0
N/A Users can zoom the page

reasonno viewport meta

100

Speed

Needs work · 7 issues

Warn Response carries cache headers

cache controlmax-age=60 max age60
Warn Cumulative Layout Shift

cls0.18
Warn Interaction to Next Paint

inp ms340
Warn Largest Contentful Paint

lcp ms3100
Warn HTML document weight

bytes2000000
Warn Lighthouse performance score

score71
Warn Time to first byte

ttfb ms1200

1 passing check, 2 not applicable

Pass HTML is compressed in transit
N/A Real visitors get a fast page

reasonnot enough real-user traffic for Chrome UX Re...
N/A Images are not oversized

images0

Want these fixed?

Your Agency can walk you through this report and fix what matters first.

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Report by Your Agency · [email protected] · Checked with Scoreling

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Questions about SEO reports

What should an SEO report include?

A score that sums the page up, the problems ranked by how much they cost, and for each problem what was found on the page and how to fix it. This one covers on-page SEO, best practices, accessibility, links and speed, which is what a client can act on this week.

How do I get an SEO report as a PDF?

Press Download PDF at the top of any report and choose Save as PDF in the dialog that opens. The PDF keeps the colours and the check date, opens every passing check so nothing is hidden, and never splits a check across two pages.

Is this a real report?

The report is real, the page is not. It is a made-up running shoe shop with made-up speed measurements, and every result on it comes from running the same 76 checks that run when you check your own page, so it changes when the checks do.

Can I put my own logo on the report?

Yes. An agency account puts your logo, name and colour on every report and PDF, adds your own introduction and a call-to-action button, and is free while Scoreling is in early access.