Low impact · weight 2 · worth up to 0.4 points of the total score
A phone number or price that exists only inside JSON-LD is invisible to visitors, and to the AI assistants that read pages live: tests of ChatGPT, Claude, Perplexity and Gemini found none of them reading JSON-LD when fetching a page. Google also expects markup to describe what the page shows.
Show the phone number and price in the page text as well, in the same form as in the markup.
Check a page for this, and the other 70 checks at once
The address reaches the page in at most one redirect
Every redirect is a round trip before the page even starts to load, and every hop is a place where link value and crawl budget leak. A chain like http to https to www to a trailing slash usually means redirects were added one at a time and never merged.
Twitter card type is declared
Without a card type, X renders a shared link as plain text even when Open Graph tags exist. It is one line of markup that decides whether the share carries an image.
URL is short and readable
Long parameter-laden URLs get truncated in results, are harder to share, and multiply into near-duplicate variants of the same page.
Site publishes an llms.txt
llms.txt is a proposed plain-text summary of a site written for language models: what it is, and links to the pages that matter. It is a convention, not a standard, and no major AI engine has confirmed reading it, so it weighs almost nothing here. It is cheap to add and harmless.
