Low impact · weight 3 · worth up to 0.6 points of the total score
There is no minimum word count in Google's rules, but a page with only a sentence or two gives search engines and AI answers little to understand, quote or rank. Pages that rank for competitive searches usually explain the subject in a few hundred words at least.
Say more about what the page offers: who it is for, what is included, answers to the questions buyers ask. Aim for 250 words or more of text that a reader would actually want.
Check a page for this, and the other 70 checks at once
Article says when it was published and updated
Search engines and AI assistants favour recent, dated content: pages cited in AI answers are measurably fresher than the average Google result. An article with no machine-readable date looks undated, one last touched years ago looks stale, and a modified date earlier than the published one is a contradiction.
Facts in the markup are also on the page
A phone number or price that exists only inside JSON-LD is invisible to visitors, and to the AI assistants that read pages live: tests of ChatGPT, Claude, Perplexity and Gemini found none of them reading JSON-LD when fetching a page. Google also expects markup to describe what the page shows.
The address reaches the page in at most one redirect
Every redirect is a round trip before the page even starts to load, and every hop is a place where link value and crawl budget leak. A chain like http to https to www to a trailing slash usually means redirects were added one at a time and never merged.
Twitter card type is declared
Without a card type, X renders a shared link as plain text even when Open Graph tags exist. It is one line of markup that decides whether the share carries an image.
