Low impact · weight 2 · worth up to 0.4 points of the total score
An address that lives only in the markup is invisible to the visitor, and Google weighs what the page shows over what it declares. The street and postcode people can read are also what confirms the page belongs to the business on the map.
Show the full address in the page itself, usually in the footer or on the contact section, written the same way as in the markup and your Google Business Profile.
Check a page for this, and the other 75 checks at once
Phone number can be tapped to call
Most local searches happen on a phone. A number written as plain text has to be copied or retyped; a tel: link calls it in one tap.
Opening hours are in the markup
Hours are among the first things people check before they call or visit. Stated in the LocalBusiness markup, they can be read by search engines and assistants instead of guessed from the page's text.
Title names the city
Local searches name a place ("dentist portland"), and the title is the strongest on-page signal of what a page is about. A business page whose title leaves out its city leaves that match to the pages that say it.
The address reaches the page in at most one redirect
Every redirect is a round trip before the page even starts to load, and every hop is a place where link value and crawl budget leak. A chain like http to https to www to a trailing slash usually means redirects were added one at a time and never merged.
