Low impact · weight 1 · worth up to 0.2 points of the total score
Links to the business's own profiles, or sameAs in its Organization markup, tie the site to the same entity elsewhere on the web. Search engines and AI assistants use those connections to be sure who the site belongs to, and visitors use them to check the business is real.
Link your Instagram, LinkedIn, Facebook or YouTube profiles from the footer, and list them as sameAs in the Organization or LocalBusiness markup.
Check a page for this, and the other 70 checks at once
Page is not blocked by a robots meta tag
A noindex directive removes the page from search entirely. It is the most damaging single line on a page, and it is nearly always left behind by accident after a staging deploy.
Page has a title
The <title> element is the headline Google shows in search results and the label the browser puts on the tab. A page without one is listed under a machine-picked fallback that nobody chose.
No noindex in the X-Robots-Tag header
X-Robots-Tag does the same job as the robots meta tag but travels in the HTTP response, so it is invisible in the page source. A page can look perfectly indexable while the server quietly forbids it.
Page has a meta description
The meta description is the snippet under the title in search results. Without one Google assembles a snippet from whatever text it finds, which is often a navigation menu or a cookie banner.
