Low impact · weight 2 · worth up to 0.6 points of the total score
Long parameter-laden URLs get truncated in results, are harder to share, and multiply into near-duplicate variants of the same page.
Shorten the path, use hyphens rather than underscores between words, and drop parameters that do not change the content.
Check a page for this, and the other 41 checks at once
Page is not blocked by a robots meta tag
A noindex directive removes the page from search entirely. It is the most damaging single line on a page, and it is nearly always left behind by accident after a staging deploy.
Page has a title
The <title> element is the headline Google shows in search results and the label the browser puts on the tab. A page without one is listed under a machine-picked fallback that nobody chose.
No noindex in the X-Robots-Tag header
X-Robots-Tag does the same job as the robots meta tag but travels in the HTTP response, so it is invisible in the page source. A page can look perfectly indexable while the server quietly forbids it.
Page has a meta description
The meta description is the snippet under the title in search results. Without one Google assembles a snippet from whatever text it finds, which is often a navigation menu or a cookie banner.
