Why it matters
Descriptions shorter than about 120 characters leave the snippet half empty; past about 160 the end is cut off mid-sentence.
How to fix it
Aim for 120-160 characters and put the reason to click in the first half.
Meta description length is in range
Medium impact · weight 5 · worth up to 0.9 points of the total score
Check a page for this, and the other 75 checks at once
More SEO checks
AI crawlers may read the page
ChatGPT search, Perplexity, Claude and Google's AI features quote pages their crawlers are allowed to read. A robots.txt rule that blocks GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot or Google-Extended keeps the page out of those answers. Blocking the training crawlers can be a deliberate choice; blocking all of them is rarely intended.
AI crawlers are not refused at the edge
robots.txt can welcome AI crawlers while the CDN or firewall in front of the site turns them away. Cloudflare has blocked AI crawlers by default on new sites since July 2025, and many security plugins do the same. We request the page as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot and look for refusals and challenge pages. Our requests do not come from those companies' addresses, so a rule that checks the address as well may treat the real crawlers differently.
One address serves the site
The same page reachable at http and https, or with and without www, is several copies of the site as far as search engines are concerned. They pick one, split links and signals between the copies, and sometimes pick the wrong one. The other addresses should redirect permanently to the one you use.
Content is in the HTML, not only in JavaScript
GPTBot, ClaudeBot and PerplexityBot download a page's JavaScript but do not run it, so a page that builds its text in the browser is blank to them. Google does run JavaScript, but later and not always. This counts the words in the HTML as it arrives, before any script runs.