Low impact · weight 2 · worth up to 0.4 points of the total score
Local searches name a place ("dentist portland"), and the title is the strongest on-page signal of what a page is about. A business page whose title leaves out its city leaves that match to the pages that say it.
Put the city from your address in the title, for example "Family Dentist in Portland | Smile Co".
Check a page for this, and the other 75 checks at once
The address reaches the page in at most one redirect
Every redirect is a round trip before the page even starts to load, and every hop is a place where link value and crawl budget leak. A chain like http to https to www to a trailing slash usually means redirects were added one at a time and never merged.
Twitter card type is declared
Without a card type, X renders a shared link as plain text even when Open Graph tags exist. It is one line of markup that decides whether the share carries an image.
URL is short and readable
Long parameter-laden URLs get truncated in results, are harder to share, and multiply into near-duplicate variants of the same page.
Site publishes an llms.txt
llms.txt is a proposed plain-text summary of a site written for language models: what it is, and links to the pages that matter. It is a convention, not a standard, and no major AI engine has confirmed reading it, so it weighs almost nothing here. It is cheap to add and harmless.
