Low impact · weight 2 · worth up to 0.4 points of the total score
Every redirect is a round trip before the page even starts to load, and every hop is a place where link value and crawl budget leak. A chain like http to https to www to a trailing slash usually means redirects were added one at a time and never merged.
Point every old address straight at the final one, in a single 301, and update internal links to the final address so they need no redirect at all.
Check a page for this, and the other 70 checks at once
Twitter card type is declared
Without a card type, X renders a shared link as plain text even when Open Graph tags exist. It is one line of markup that decides whether the share carries an image.
URL is short and readable
Long parameter-laden URLs get truncated in results, are harder to share, and multiply into near-duplicate variants of the same page.
Site publishes an llms.txt
llms.txt is a proposed plain-text summary of a site written for language models: what it is, and links to the pages that matter. It is a convention, not a standard, and no major AI engine has confirmed reading it, so it weighs almost nothing here. It is cheap to add and harmless.
Page links to the business's social profiles
Links to the business's own profiles, or sameAs in its Organization markup, tie the site to the same entity elsewhere on the web. Search engines and AI assistants use those connections to be sure who the site belongs to, and visitors use them to check the business is real.
