Compared · SEOptimer prices checked 2026-09-29
On SEOptimer, white label reports start at $39 a month and the lead generation form at $59. Scoreling has both, free while in early access, and adds lead scoring and an alert when a client page gets worse. Here is what each one does, including where SEOptimer is the better pick.
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01 · Price
SEOptimer sells three plans. White label reports come with the $39 plan; the lead generation form only with the $59 plan.
| Plan | Per month | What it adds |
|---|---|---|
| DIY SEO | $29 | SEO audits, 4 crawls a month of one site, 20 tracked keywords, keyword and backlink searches, AI writer. No white label, one user. |
| White Label | $39 | White label PDF reports on your own domain, scheduled reports, 10 GEO, 10 local SEO and 10 Google Business Profile audits a month, backlink monitoring, 10 crawls a month, 100 tracked keywords, 3 users. |
| Lead Generation | $59 | Everything in White Label, plus the embeddable lead generation form with webhook, Zapier and lead export, 50 crawls a month, 250 tracked keywords, 6 users. |
| Add-ons | from $29 | More GEO audits (from $29), local SEO (from $29), an SEO audit API (from $100) and a rank tracking API (from $50). Charged immediately, not part of the trial. |
| Scoreling | $0 | White label reports, the audit form, leads, monitoring and the API, free while in early access. No card. |
SEOptimer prices in USD, billed monthly, as listed on seoptimer.com/pricing on 2026-09-29. Each plan has a 14-day free trial; paid annually, every plan is 25% less ($29.25 a month for White Label, $44.25 for Lead Generation).
02 · Features
| Feature | SEOptimer | Scoreling |
|---|---|---|
| Free page audit | A free analysis on its home page | Yes, no sign-up: 76 checks with the fix for each |
| White label report and PDF | From $39: logo, colours, fonts, intro, choice of checks, several languages, your own domain | Free: your logo, name and colour, your own introduction and call-to-action button; reports stay on scoreling.com |
| Embeddable lead form | From $59: embed code or a WordPress plugin | Free: inline on the page, as a floating button or as a popup, plus a WordPress plugin |
| Lead scoring | — | Each site scored 0-100 and sent with its three costliest problems; a site under 60 is flagged as a hot lead. Bots and junk submissions are filtered out |
| Leads to your tools | From $59: webhook, Zapier, export | Free: webhook (works with Zapier and Make), API, CSV |
| Scheduled report to the client | From $39: a PDF by email, weekly or monthly, 10 or 50 schedules | Free: weekly, under your brand, with the change since last week |
| Alert when a client page gets worse | — | Up to 20 pages checked weekly; an email when a score drops 5 points or more, or something serious appears |
| AI search visibility | 10 GEO audits a month from $39, more as an add-on | AI crawler access checked in every page report, plus an llms.txt generator |
| Local SEO | 10 local SEO and 10 Google Business Profile audits a month from $39 | A free local SEO audit of one page |
| Site audit | Full-site crawls, 4 to 50 a month | Up to 20 pages from the sitemap |
| Rank tracking | 20 to 250 keywords | No |
| Backlinks and keyword research | Yes; backlink monitoring from $39 | No |
| AI writer | 20 to 80 articles a month | No |
| Users on one account | 1, 3 or 6 | One per agency |
A dash means the feature is not listed on SEOptimer's pricing page; it may exist in another form.
03 · Which one
04 · Moving over
Sign in with Google or an email link, then add your logo, name and colour.
Replace SEOptimer's form with a single script tag, or install the WordPress plugin and use a shortcode.
<script src="https://scoreling.com/w/your-key.js" async></script>Add up to 20 pages to check every week, plus the client's email if they should receive the weekly report.
For an agency that uses SEOptimer mainly for white label audits and its lead generation form, Scoreling covers both: reports and PDFs under your logo, an embeddable audit form that turns visitors into scored leads, weekly monitoring with alerts and weekly client reports. It is free while Scoreling is in early access. If you also use SEOptimer for rank tracking, backlinks or keyword research, Scoreling does not replace that part.
As listed on its pricing page on 2026-09-29: DIY SEO $29 a month, White Label $39 a month (adds white label PDF reports) and Lead Generation $59 a month (adds the embeddable lead generation form). Paid annually, each is 25% less. Each plan has a 14-day free trial. Extra GEO and local SEO audits, the SEO audit API and the rank tracking API are separate products, charged immediately and not part of the trial.
No, but it has a free analysis on its home page and a 14-day free trial of the paid plans. White label reports come with the $39 plan and the lead generation form with the $59 plan.
Yes, while Scoreling is in early access: the page audit, white label reports, the audit form, leads, monitoring and the API, with no card required. Paid plans may come later.
Yes. Create an agency account, add your logo and colour, and replace SEOptimer's embed code with Scoreling's script tag, or install the WordPress plugin. The leads you already have stay in SEOptimer; export them before you cancel.
Rank tracking, backlink research and monitoring, keyword research, an AI writer, full-site crawls, reports on your own domain or in other languages, and several users on one account. Scoreling checks what is on the page and how it loads; its site audit covers up to 20 pages.
Free while in early access, no card. Or check a page first, without signing up.
Create an agency account