High impact · weight 8 · worth up to 2.6 points of the total score
A Disallow rule in robots.txt stops Googlebot from fetching the page at all, so everything else on this report stops mattering: the page can only appear in results as a bare URL with no description, or not at all.
Remove or narrow the Disallow rule that matches this path, or add a longer Allow rule for it. Test the result in Search Console's robots.txt report.
Check a page for this, and the other 41 checks at once
Page has exactly one H1
The H1 states what the page is about. Zero leaves the topic unstated; several compete with each other and make the page read as a list of unrelated sections.
Page declares a canonical URL
Without a canonical, every URL variant that reaches this page (tracking parameters, trailing slash, uppercase path) can be indexed as a separate page, splitting the ranking signal between duplicates.
Images have alt text
Alt text is how a screen reader describes an image and how a search engine understands it. Missing alt attributes are an accessibility defect and lost image-search traffic at the same time.
Title length is in range
Below about 30 characters the strongest on-page signal is left half unused; past about 60 Google truncates the title in the results page and the tail is wasted.
